experiential economy

基本解释

With the experience economy and experiential consumption, the arrival of the experience marketing arises at the historic moment.
伴随着体验经济和体验消费的到来，体验营销应运而生。
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When you enter experiential economy era, you can find the traditional marketing has gradually been replaced by the experience of marketing.
进入体验经济时代，传统式营销将逐渐被体验式营销所代替。
Along with the coming of experiential economy, customer experience is paid much more attention by scholars and enterprisers. The research outcomes are abundant, but every research is divided.
随着体验时代的来临，顾客体验受到了理论界和界的重视，相关的研究也较多，但是比较零散。