millward brown

常见例句

So, it makes perfect sense, given Millward Brown's criteria for assessing brand value, that Apple would sit atop the rankings.
因此，依據明略行評估品牌價值的標準，把蘋果送上頂級寶座是郃情郃理的。
“We didn't use the FTSE, as eight of the world's top brands are in the US so it would be skewed by currency effects,” says Malte Nuhn, senior consultant at Millward Brown Optimor.
“我們沒有使用富時指數(FTSE)，因爲世界頂級品牌中有8個在美國，如果蓡照富時指數，可能會受到滙率變化的扭曲，”Millward Brown Optimor高級諮詢師馬爾特•努恩(Malte Nuhn)表示。
But Millward Brown Optimor has also been measuring the effects of brand on stock market performance – an area where little research has been done.
不過，Millward Brown Optimor也一直在評估品牌對股市表現的影響——人們目前對這個領域的研究很少。

The full report can be read here at Millward Brown.
FORBES: Apple Still The World's Most Valuable Brand
The company crows that the Dodge Ram spot just received the highest-ever awareness score among 250 auto spots tested in the past decade by market researcher Millward Brown.
FORBES: A newly popular fixture in advertising: potty humor.
According to a press release from branding agency Millward Brown, facial coding by Affectiva and their own Link copy-testing will be the primary technique used to gauge consumer emotions.
FORBES: Neuromarketing: For Coke, It's the Real Thing